Apple Cuts Over 200 Jobs Across Vision Pro and Siri as It Bets on Smart Glasses
Apple eliminated roughly 200 positions from its Vision Pro gaming and immersive-video teams and its Siri organization this month, shifting resources toward AI-powered smart glasses and a rebuilt "Siri AI."
Meridians Tech Desk
Published 31 August 2026 · Updated 31 August 2026 · 4 min read
TechThe short answer
- Apple cut more than 200 jobs in August 2026, split roughly evenly between its Vision Products Group and its Siri and software teams, first reported by Bloomberg and confirmed by multiple outlets.
- Within Vision Pro, Apple is largely shutting down its gaming team and scaling back in-house immersive video production, saying that content costs millions to produce but hasn't drawn enough viewers to justify continued investment.
- Advanced Vision Pro hardware has reportedly been pushed back to as late as 2028, while Apple redirects attention to AI-powered smart glasses expected around 2027 — which will not support 3D gaming or immersive video.
- The Siri cuts accompany a technical overhaul the company calls "Siri AI"; Apple says it will create new roles alongside the eliminated ones and is helping affected employees apply for other positions internally.
Apple eliminated more than 200 jobs this month across two of its highest-profile, and highest-cost, product bets: Vision Pro and Siri. The cuts, first reported by Bloomberg on August 21, 2026, split roughly evenly between the two teams.
What was cut
- About 100 positions from the Vision Products Group, including the near-total shutdown of Vision Pro's gaming team
- About 100 positions from Siri and related software teams
- A significant reduction of the in-house immersive video production team
- Restructuring within the Intelligent Systems Experience team, which handles AI features across Apple's product line
Why: Vision Pro's costs versus its audience
Apple has reportedly concluded that its immersive video content — which can cost millions of dollars per production — hasn't attracted enough viewers to justify continued in-house investment, and will lean more on third-party 3D content instead. Advanced Vision Pro hardware has been pushed back, potentially to 2028, as Apple redirects engineering resources toward AI-powered smart glasses expected around 2027. Those glasses, per the reporting, will not support 3D gaming or immersive video — meaning the two capabilities Apple just cut staff from won't carry over to its next headline wearable.
Why: rebuilding Siri around AI
The Siri cuts accompany a technical overhaul internally referred to as "Siri AI," which requires different engineering expertise than the existing team was built around. Apple says it is creating new roles as part of the change even as it eliminates existing ones.
“While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.”
Sources
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