Peacock Raises Prices for the Fourth Year Running — Here's What You'll Pay Starting September 17
NBCUniversal is adding $1 to $3 a month across all three Peacock tiers, the service's fourth increase since 2023. Existing subscribers see the new price on their next bill on or after September 17.
Meridians Tech Desk
Published 21 August 2026 · Updated 21 August 2026 · 4 min read
StreamingThe short answer
- NBCUniversal raised prices across all three Peacock plans: Select rises to $8.99/month (+$1), Premium to $12.99/month (+$2), and Premium Plus to $19.99/month (+$3).
- It is the fourth consecutive year Peacock has raised prices. Premium has gone from $4.99 a month at launch in 2020 to $12.99 now.
- New and returning subscribers see the higher price immediately. Existing subscribers are charged the new rate on their next billing date on or after September 17, 2026.
- NBC announced a "Peacock Membership Awards" perks program less than 24 hours before revealing the price increase, without mentioning the hike in that announcement.
Peacock is more expensive again. NBCUniversal has raised the price of all three subscription tiers, the fourth increase since the service launched in 2020 — and the third in as many years.
What's changing
- Peacock Select: $7.99 to $8.99 a month
- Peacock Premium (with ads): $10.99 to $12.99 a month
- Peacock Premium Plus (ad-free): $16.99 to $19.99 a month
Four years of increases
Peacock Premium launched at $4.99 a month in 2020. It rose to $5.99 in August 2023, $7.99 in July 2024, $10.99 in July 2025, and now $12.99. That is a roughly 160% increase from launch. Premium Plus has followed the same pattern, climbing from $11.99 in 2023 to $19.99 today.
When you'll actually pay it
New sign-ups and returning subscribers are charged the new prices immediately. Existing subscribers keep their current rate until their next billing date on or after September 17, 2026, when the new price takes effect automatically.
Timing
NBCUniversal announced a new "Peacock Membership Awards" perks program less than 24 hours before revealing the price increase. That announcement made no mention of the coming price change.
Sources
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Meridians Tech Desk is an editorial desk at Meridians, not an individual. A desk byline means the article was produced and fact-checked to that desk's published standards. Read our editorial standards and corrections policy.
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